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How To Change Your Shopify Store Name 2020 (Video + Tips)

How To Change Your Shopify Store Name 2020 (Video + Tips)

Renata Liubertaitė

The perception you have of some brand is a complex chain of past events. It consists of many smaller elements and continuous actions that finally paint an image in the head of consumers, helping businesses stand out from their competitors, put value in their products beforehand, and highlight brand personality.

Coming up with a catchy name for your Shopify store is one of the key elements of your brand identity. In this constantly evolving digital world with an unlimited number of choices, having a memorable name is especially important for first starters since it builds trust and recognition that might influence your business growth. On the contrary, the poor choice of the name can noticeably affect your results and even shorten the lifespan of your business.

To prevent this from happening, in this article we will be going through some tips on how to choose a winning name for your e-commerce business and how to change your Shopify store name once you have it.

3 tips for naming your Shopify store

Your store name is the first thing that your prospects or customers learn about your business, and obviously, it must be well-thought-out. You wouldn‘t want them to leave or never come back just because they got the wrong first impression or your business name was simply too difficult to remember, pronounce, or write.

There are many ways to come up with a great business name that you can follow. Whether you decide to choose a long weekend alone in the woods, brainstorming sessions with your colleagues, family, or friends, or just use some business name generator, remember these simple tips on how to make your brand name stand out.

1. Keep it simple

Your business name shouldn‘t be something that makes your customers work hard on it. You might think that you already have an amazing name that sounds so cool and classy, until the first encounter with people who have no context about it. Your potential customers should be able to catch on with your business name right from the beginning, otherwise, it will just bring a negative effect on your brand recognition.

  • Use short words. Try repeating the name you came up with many times out loud. Does it sound good? Is it simple enough to pronounce? No confusing words that might be misspelled? No? You might be good to go!
  • Try rhyming, repetition, alliteration – it‘s pleasing to the ear. Just think of Coca-Cola, Dunkin‘ Donuts, or PayPal. Don‘t overthink it though – you don‘t want it to turn into something like a classic "Peter Piper picked a peck of pickled peppers".
  • Make up a new word. Maybe you have something that is just stuck in your head for ages or just a random mashup of words that sounds too good to let go? Consider it. Google hadn‘t had a meaning at first either.

2. Be unique and personal

Too many similar businesses and so many various names out there. Make sure yours is different so as not to leave your customers confused and avoid unnecessary challenges once you try to register it.

  • Use your own name. Well, we‘re not suggesting naming your store John Smith because it doesn‘t communicate anything about your business, but you can definitely use it to come up with something more original. For instance, did you know that IKEA is actually an acronym of its founder's name (Ingvar Kamprad), the farm he grew up on (Elmtaryd), and a Swedish village, Agunnaryd? Or that Adidas doesn't really stand for "All Day I Dream About Sports", but also comes from the name of the founder, Adolf "Adi” Dassler?
  • Draw inspiration from the things you love. Maybe there's a city that you admire? Have you recently read a book that inspired you? Is there a word or a phrase in your language that always sounded beautiful to you? Take Lego as an example – its founder Ole Kirk just borrowed the name from a Danish saying “Leg Godt" (which translates to "Play well"), and it's been nearly 90 years since it's the synonym of construction toys.
  • Tell your story. Try to describe the values of your business, what you do, and what‘s it all about in 1-2 words. Try to think of comparisons in literature, nature, etc. This is how Reebok got its name – the company of athletic footwear was named after Grey Rhebok, a species of African Antelope.

3. Think about the future

When choosing a name, try to think of something that wouldn‘t limit your business growth. If you choose a name that's too narrow and descriptive, it might simply prevent you from selling a wider variety of products or going into different niches in the future. A good example of this is Amazon – it started as an online bookstore, yet today you might find literally anything in there. Imagine if Jeff Bezzos called it something else – something as basic as The Book Empire. Get the idea?

How to change your Shopify store name

Now when you know how to come up with a catchy name, here is how to change it on Shopify.

How to change your Shopify store name

Step 1: Log in to Shopify on your computer

This will take you to the Admin page from where you can modify your Shopify store.

Step 2: Choose SETTINGS

You will find it on the bottom left corner of the Admin page.

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Step 3: Pick the GENERAL option

In the General page, you can manage such things as Store details, address, currency, etc.

Graphical user interface, application, Teams

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Step 4: Change your store name

Type in the new name in the STORE NAME field (Store details section) and click SAVE on the top right corner to confirm.

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Shopify store name change and URL

It’s important to note that changing your Shopify store name doesn’t affect your URL address.

When you first open Shopify and start creating a new store, you have to come up with a name for your store. That name becomes your Shopify username that is required to log in, and also a part of your newly created store’s URL that looks something like this:

You can continue using it, but it’s highly recommended to purchase or connect your own custom domain to look more professional and trustworthy. For that, you’ll need to add your existing domain or purchase a new one, and URL will not appear as a customer-facing URL anymore. We will cover this topic and show how to change your Shopify store URL in our future posts.

Wrap up: does Shopify store name matter?

Absolutely! Your business name is an important link between your brand and your customer and should keep intact with the values you’re trying to communicate. However, even though choosing a store name might not be the easiest task when you’re just starting or moving to a different direction, it’s definitely not something to get stuck with. If you’re not really sure that the name you chose is the one, get out there and ask people for their opinions. Getting some honest feedback from someone who hasn’t just spent so much time thinking into it might be refreshing and give you a nudge in the right direction.